I Want My *M*TV …
Once upon a time, there was a mystical, magical channel that played *NOTHING* but music. Not only did this channel play music … the music was accompanied by a short movie that generally coincided with the length of the song. This was called a “video.” This channel played videos by all kinds of bands: pop, top 40, rock, metal, alternative, new wave, grunge … just about every genre was represented.
That was then. This is now. Notice anything? Or, more accurately stated, do you notice the absence of anything? Like … MUSIC? Not one show in there has anything to with actual music. There may or may not be musical celebrities attached in some nebulous way to one or two of the shows … but that’s it.
Do you remember the days where Kurt Loader would get us pumped up for the newest [insert band name here] video? Where the hell did Kennedy go? Or Matt Pinfield?
To be fair, I’m sure this is the result of the natural progression of stupidity as a bunch of marketers sat around and decided to “branch out”–trying new show here, throwing in a game show there … but at least the game show/s was/were music related! Hell, even some of the more recent shows (e.g. Pimp My Ride, whatever that “crib” show was) at least occasionally managed to squeeze in a musical artist. Anymore, and it’s “Jersey Shore” and “Skins” that are the channel’s “A-list” shows. And we sit around and wonder why it is that kids are becoming less intelligent.
Whatever. I choose not to even pause on “M”TV anymore because I’m 100% positive that there’s nothing there that could possibly pique my interest. There hasn’t been for years; why would anything change?